The story behind our Timeless Treasures

The story behind our Timeless Treasures

Location, artisans, materials, technique: every link plays a part in creating timeless icons. For our Timeless Treasures collection, we set the bar high. Together with our producers, we pulled out all the stops to achieve...
Everyday Wonders Chapter 1 - Natural Wisdom

Everyday Wonders Chapter 1 - Natural Wisdom

With Everyday Wonders as the overarching theme, the link to ‘the wonders of nature’ is easy to make. In this first chapter, Natural Wisdom, Mother Nature takes center stage. A role model to look up...
Everyday Wonders

Everyday Wonders

We chase them, and secretly hope for them every single day: wonders. Because the impossible can happen any day.  But while we’re dreaming of miracles, the possible happens right in front of us every single...
The making of... Everyday Wonders

The making of... Everyday Wonders

The new Autumn Winter 2025 collection from A Beautiful Story – suddenly, it’s here.Or at least, that’s how it seems. The reality is different: behind the scenes in Amsterdam, our team has been preparing for...
The story of Susanne

The story of Susanne

Susanne Schmid is the owner of Einzelstück, one of our largest retailers in Switzerland. When she opened her first store in 2011, Susanne sold vintage furniture and handmade products. Now, 14 years and three additional...
Tzering’s story about everyday wonders

Tzering’s story about everyday wonders

Loops & Looms is one of our producers in Nepal, crafting products from recycled saris. Among them are the new jewelry pouches in our Fall-Winter 2025 collection. Tzering (33) is the founder of Loops &...
Labradorite protects you

Labradorite protects you

Labradorite will come your way when you need strength, support, and self-confidence. It is a gemstone that protects. It was found by a priest in 1780 on a walk on the Labrador Peninsula in eastern...
Our fairmade notebooks: this is how they're made

Our fairmade notebooks: this is how they're made

For those who love handmade and sustainable stationery, especially notebooks, Seet Kamal’s workshop in India is a place to treasure. Step inside and you’ll find yourself surrounded by stacks of notebooks with beautiful covers, each...
A fresh start begins in your notebook

A fresh start begins in your notebook

Late summer vibes: gently landing with a head full of sweet summer memories. Struggling a little to get back into the familiar rhythm. Mentally uploading the energy you’ve gained — and off you go again....
Tzering’s Story: true strength comes from within

Tzering’s Story: true strength comes from within

Tzering’s (32) story is one of resilience and self-belief. Growing up in a vulnerable situation, she transformed her life by founding Loops & Looms. This is a business that supplies us with products made from...
Blooming with intuition: Eva on growth and change

Blooming with intuition: Eva on growth and change

Eva de Bruine has been part of the A Beautiful Story family for 10 years, and since 2020, she’s been our Impact Manager. In this role, she keeps a close eye on, maps out, and...
The power of growth and giving with Devu

The power of growth and giving with Devu

Devu Thapa Magar lives in Basbari with her husband and 2 children. For the past 4 years, she has worked in the production sector at Beads for Life, where she has found her own path...