Stories

A people and planet friendly alternative to plastic packaging. Our search for environmentally conscious packaging in Nepal A long held wish finally came true. After an extensive search, we finally found an environmentally conscious alternative...

Location, artisans, materials, technique: every link plays a part in creating timeless icons. For our Timeless Treasures collection, we set the bar high. Together with our producers, we pulled out all the stops to achieve...

With Everyday Wonders as the overarching theme, the link to ‘the wonders of nature’ is easy to make. In this first chapter, Natural Wisdom, Mother Nature takes center stage. A role model to look up...

We chase them, and secretly hope for them every single day: wonders. Because the impossible can happen any day.  But while we’re dreaming of miracles, the possible happens right in front of us every single...

The new Autumn Winter 2025 collection from A Beautiful Story – suddenly, it’s here.Or at least, that’s how it seems. The reality is different: behind the scenes in Amsterdam, our team has been preparing for...

Susanne Schmid is the owner of Einzelstück, one of our largest retailers in Switzerland. When she opened her first store in 2011, Susanne sold vintage furniture and handmade products. Now, 14 years and three additional...

Loops & Looms is one of our producers in Nepal, crafting products from recycled saris. Among them are the new jewelry pouches in our Fall-Winter 2025 collection. Tzering (33) is the founder of Loops &...

Labradorite will come your way when you need strength, support, and self-confidence. It is a gemstone that protects. It was found by a priest in 1780 on a walk on the Labrador Peninsula in eastern...

For those who love handmade and sustainable stationery, especially notebooks, Seet Kamal’s workshop in India is a place to treasure. Step inside and you’ll find yourself surrounded by stacks of notebooks with beautiful covers, each...

Late summer vibes: gently landing with a head full of sweet summer memories. Struggling a little to get back into the familiar rhythm. Mentally uploading the energy you’ve gained — and off you go again....

Tzering’s (32) story is one of resilience and self-belief. Growing up in a vulnerable situation, she transformed her life by founding Loops & Looms. This is a business that supplies us with products made from...

Eva de Bruine has been part of the A Beautiful Story family for 10 years, and since 2020, she’s been our Impact Manager. In this role, she keeps a close eye on, maps out, and...