"All of us do not have equal talent, but all of us should have an equal opportunity to develop those talents."
Lucky tools and lucky jobs
We sell jewelry and gifts that bring you luck. We call them lucky tools. From a card to offer comfort to a bracelet to celebrate friendship.
All our items have a story. For the giver because your gift really tells something. For our makers because through their craftsmanship they can build a life.
Your purchase in our webshop or through one of our retailers means employment opportunities in places where it’s very much needed.
Manifest
We believe in the power of stories. Because stories stay with you and do something to you. You can read our manifest here and find out how the stories come to life in our brand.
How it started
Back to the year 2006. A silver factory in Nepal is in trouble. 12 silversmiths are left with no livelihood. Our founder knows these guys personally. The injustice of it won’t let her go. She completely changes her life and becomes an entrepreneur.
How we make a difference
We are a social enterprise. Our social mission comes first. Of course, you need to make a profit to continue to exist. But money is a means, not a purpose.
Our artisans
The manufacturing sector is volatile. Trade flows to the place with the lowest prices. But we have a long-term vision. We believe in equality, independence, and most of all in co-creation. We learn from each other. We grow together and make a difference.
