Stories

Loops & Looms is one of our producers in Nepal, crafting products from recycled saris. Among them are the new jewelry pouches in our Fall-Winter 2025 collection. Tzering (33) is the founder of Loops &...

Tzering’s (32) story is one of resilience and self-belief. Growing up in a vulnerable situation, she transformed her life by founding Loops & Looms. This is a business that supplies us with products made from...

Eva de Bruine has been part of the A Beautiful Story family for 10 years, and since 2020, she’s been our Impact Manager. In this role, she keeps a close eye on, maps out, and...

Devu Thapa Magar lives in Basbari with her husband and 2 children. For the past 4 years, she has worked in the production sector at Beads for Life, where she has found her own path...

Photographer and designer Elles Rodenburg is also the founder of Days of Bloom, an interior brand with an extensive wallpaper collection. We collaborated with Elles when designing our trade fair stand. Now it’s time for...

We met Anna for the first time when she joined our consumer panel. She moved our hearts when she told us how our jewelry helps her connect with her home and family in Ukraine while...

Patricia Raven is the owner of YaaYaa - Das Kultigbunte Kaufhaus, a gifting store in Saarbrücken, Germany. Inspired by nature, she believes in the power of blooming - both in life and in business. Through...

The new year has begun. Everywhere we talk about good intentions and want to do all kinds of things. But what if you didn't set the bar so high for yourself this season? And bring...

Santosh is from eastern Nepal, from Sinduli. To pay for his studies, he worked as a driver for the Montessori school of Nimdiki, the founder of Beads for Life. Santosh picked up the children, then...

Ayla Maagdenberg (36) is a photographer. She started her photographic journey when she was 12, finding her true calling in art school. Over the past year, Ayla has been capturing the lives of our artisans...

Jolanda Doolaard is the Head of Product at A Beautiful Story. In this role, she is ultimately responsible for all our collections. Jolanda always pursues what brings her joy. The autumn-winter season is truly the...

Annemarie van Amerongen is the owner of Fair Tale, a fair trade & sustainable lifestyle store in Zutphen. Here, you don’t come just to shop; you learn how to make your personal style more fair...