Will you help us keep our chain fair and invest in positive impact? Buy a Lucky Giftcard. With your support, our makers can get started right away. A Lucky Giftcard is a gift to yourself, and it gives us wings to fly into the future.
Looking for guardian angels
For 19 years, we’ve stood for craftsmanship, fair production, and fair wages.
Thanks to you, our beautiful community, we’ve been able to create meaningful impact together.
But no matter how passionate we are, our sales are under pressure. Machine-made, lower-priced jewelry floods the market — while we’re here to honor the craft and the love woven into every handmade piece.
We're looking for guardian angels — to help us protect our way of working and preserve the 152 jobs that provide a livelihood for over 600 people. We’re approaching the moment where we need to place the order for the winter season, and the bigger you grow, the more you need to pre-finance. As part of our fair trade principles, we pay our producers upfront. The money we raise will go directly toward our new inventory. Our makers in Nepal and India can get started right away, creating the gifts of the future. Will you give us wings?
We're looking for guardian angels — to help us protect our way of working and preserve the 152 jobs that provide a livelihood for over 600 people.
With love,
Cathelijne
Founder of A Beautiful Story
Yes, I'm in
How does it work
With the purchase of a gift card — our special Lucky Giftcards — you make a difference. For yourself and for our makers around the world. You stand up for craftsmanship, handmade skills, and job preservation.
1. Choose your Lucky Giftcard.Each lucky number holds a unique meaning and shop credit: 77, 111, 222 or 999.
2. Redeem your Lucky Giftcard for a handmade piece of jewelry — for yourself or someone else. Your credit is valid for 5 years.
3. Enjoy the extras: As a guardian angel, you’ll get exclusive behind-the-scenes access, be invited to co-create special collections, and be the first to know about new launches and pre-sales. You’re part of our family...
Yes, I'm in
Looking for guardian angel
For 19 years, we’ve been standing for craftsmanship, fair production, and fair wages.
Thanks to you, our beautiful community , we’ve been able to create meaningful impact together.
But no matter how passionate we are, our sales are under pressure. Machine-made, lower-priced jewelry floods the market. While we’re here to protect the craft and the love woven into every handmade piece.
We’re looking for guardian angels for our way of working, for the 152 jobs, providing a livelihood for over 600 people. We’re approaching the moment where we need to place the order for the winter season. And the bigger you grow, the more you need to pre-finance. As part of our fair trade principles, we pay our producers upfront. The money we raise will go directly toward our new inventory, so our makers in Nepal and India can get started right away, creating the gifts of the future. Will you give us wings?
With love,
Cathelijne
Founder of A Beautiful Story
Choose a giftcard with your lucky number
How does it work
With the purchase of a gift card — our special Lucky Giftcards — you make a difference. For yourself and for our makers around the world. You stand up for craftsmanship, handmade skills, and job preservation.
1. Choose your Lucky Giftcard.Each lucky number holds a unique meaning and shop credit: 77, 111, 222 or 999.
2. Redeem your Lucky Giftcard for a handmade piece of jewelry — for yourself or someone else. Your credit is valid for 5 years.
3. Enjoy the extras:As a guardian angel, you’ll get exclusive behind-the-scenes access, be invited to co-create special collections, and be the first to know about new launches and pre-sales. You’re part of our family...
Choose a giftcard with your lucky number
The impact behind our jewelry in 2024
15,614,535 minutes of handcrafted work created
= 612 lives positively impacted
347,840
story-telling pieces of jewelry sold
152 jobs in Nepal, India, Tanzania, and the Netherlands
The impact behind our jewelry in 2024
Voices from our community
Everything I’ve ever bought or received from A Beautiful Story is still beautiful — and I still wear it regularly. The thought that these pieces are made by women on the other side of the world, who are building a good life for themselves, truly makes me happy. Together, we’re creating a more beautiful world. Rooted in strength and connection.
Claudia de Breij
Dutch comedian and performer
To me, A Beautiful Story is a symbol of pure and sincere entrepreneurship — truly from the heart. Very few brands manage to combine authenticity, healthy growth, and both sustainable and social innovation in such a balanced way. A Beautiful Story doesn’t just tell hopeful stories about others, it creates them for others. As long as A Beautiful Story exists, I know: it is possible.
Talita Kalloe
Author and expert in Sustainable Storytelling
To me, the jewelry from A Beautiful Story is an adornment with a pure kind of meaning. They’re made with love and craftsmanship, under fair conditions, by people who rely on this work for their livelihood. And then there’s the energy of the gemstones, companions you wear every day or choose for special moments. Together, it creates a kind of meaning that remains clear and honest. Something you can stand behind. Something that gives you strength.
Susan Smit
Author
These pieces of jewelry are not just accessories; they are anchors of strength, awareness and connection.A Beautiful Story touched me deeply and made me reflect.I felt a strong urge to share your story and to wear it.To me, your jewelry symbolizes empowerment, consciousness and unity — exactly what the world needs right now.
Denice Dest
Maitre & host
First Dates
Pioneers like A Beautiful Story are essential. They show that jewelry can be more than beautiful, it can be a powerful force for positive change in an industry where that’s deeply needed. While many brands choose speed and low cost, A Beautiful Story consciously chooses connection, responsibility, and fairness in everything they do. And that, to me, is truly beautiful. With every purchase, you contribute to a growing chain where women are seen, valued, and fairly paid for their talent. That makes their work deeply meaningful.
Sara Dubbeldam
Sustainable fashion activist & storyteller
I’ve been a fan since the very beginning, starting with the very first Lucky Bracelet from Nepal. I love jewelry with a story. Pieces that are beautiful and meaningful. A Beautiful Story creates just that: handmade, fair, and crafted with love. By women who, through their craftmanship, are building a future of their own. I wear it with pride.
Yvanka van der Zwaan
Author and podcast creator
To me, living a meaningful life goes beyond mindfulness or meditation. It’s about how we live, what we support, and the choices we make in our everyday lives. That’s why I feel connected to the mission and the people behind A Beautiful Story. Their jewelry is more than just an accessory, it’s a way to carry stories with you. Stories of strength, connection, and justice. By wearing these pieces, I give shape to what truly matters to me. That, to me, is real beauty.
