It's 2006 when Cathelijne decides to save a Nepalese silver factory in distress. Now, 15 years later, we look back on this journey with her. A road with highs and lows. Best lesson learned? We have to do it together!
Over the past 15 years, we’ve changed our logo often. From a modern font to a curly one. From a butterfly to a fingerprint. Willemien Ebbinge is our freelance art director. She loves to save the world from boring walls and advises brands on design matters. She kept stalking us about the need for a unique logo.
'I started Artisans 11 years ago, but I have a long experience in this business. I used to work with a friend of mine and we always talked about what we would do differently. What we wanted to improve in order to grow. Some people don't like to receive feedback from customers, we loved it. And I still do. Feedback makes you grow.'
How do you lead a good life in Nepal? What do you need? And how can we at A Beautiful Story ensure that we create stable jobs with a positive impact? Those were the questions we asked ourselves in 2018.
Do you live from the heart? Then you send positive vibes to the people around you. And we all need that. Just like for the rest of the world, the past year hasn’t been easy for A Beautiful Story. A lot of confusion, challenges and tough choices. For our artisans in Nepal, for our team in Amsterdam and for you.
At A Beautiful Story we make lucky tools: jewelry, greeting cards and gifts that do something. That help you on your life journey. A gemstone that gives wings, a bracelet that brings luck, a deck of cards that provides insights. Our gifts all tell their own story. And one story leads to another. This is Martine's story, she got in touch with A Beautiful Story a few years ago. Her story left us without words.
Togetherness. This is the theme of our autumn winter 2020 collection. Togetherness is about the connection we have as a team, with the artisans in Nepal, our retailers and you.