Attached - language intelligence x A Beautiful Story
Cathelijne, Founder A Beautiful Story:
“As we look back on 15 years of A Beautiful Story, there's one thing we've learned: if you're stuck, ask for help. There are always angels crossing your path wanting to give support. This time for our anniversary. Because of corona we had to cut our events budget. We were jumping with joy when several companies wanted to sponsor our event. Because of them, our anniversary is still possible.
One of these sponsors is Attached - language intelligence. We asked them if they had ideas about sponsors in their network. But they had an even nicer surprise for us: we’d like to be partners ourselves! Attached helps companies around the world to connect with their clients and target groups. They translate texts using an in-depth knowledge of languages and cultures – from the head and the heart. This is a perfect fit with our vision: ‘On this planet we are one family, we have to pull together’. We learned a lot from them about international expansion. It's nice to hear what CEO Eveline van Sandick says about us.”
Eveline, CEO & Founder Attached:
“Sometimes you just instantly have a click, and a spark goes off. That's what happened when Attached and A Beautiful Story spoke to each other for the first time, at the initiative of #RVO. The goal was to exchange experiences about expansion into North America (Attached has an office in Toronto). But very quickly the conversation turned to vision, strategy, commitment of an SME company with a female CEO, remarkable growth, a great client portfolio and strong international ambitions. And we realized that we were very in sync with each other on all this.
We are both social organizations where people come before pure profit, we like to look beyond our home country, and we try to grow without losing our own identity. We both noticed that a certain group of customers finds this very nice, while another group finds it quite unusual, a provider with expertise and experience that sometimes makes demands on its customers.
Meanwhile, there is a pleasant relationship with A Beautiful Story, in which we regularly meet, support, advise, but also work on a business approach. Making each other stronger and better, that's what it's all about.
When A Beautiful Story approached Attached to spar about supporting their anniversary party, we immediately saw a chance to translate our mutual commitment to action: Attached supports A Beautiful Story by sponsoring their celebration, while A Beautiful Story opens up its network full of fascinating people, organizations and companies with international pursuits – something that is of course always interesting for a translation and localization agency like Attached.”