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Choose Joy

Do you live from the heart? Then you send positive vibes to the people around you. And we all need that. Just like for the rest of the world, the past year hasn’t been easy for A Beautiful Story. A lot of confusion, challenges and tough choices. For our artisans in Nepal, for our team in Amsterdam and for you.


But what do you do when you can’t see the future? If you don't know what tomorrow will bring? We believe in the power of positive energy. A sunny mindset makes your own life and that of others lighter. 


Since you can never have enough cheerfulness and lightness, Choose Joy is the theme for our Spring/Summer collection 2021. Sometimes you have more choices than you think. Even when life gets tough, you can look for the rainbow. Believing in magic is a choice. Choose Joy. Will you join us?



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