We believe that every human being has the right to create the most beautiful story of our life that's why we are here.

Cathelijne Lania, founder of A Beautiful Story

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We sell jewelry and gifts that bring you luck. We call them lucky tools. From a card to offer comfort to a bracelet to celebrate friendship.

All our items have a story. For the giver because your gift really tells something. For our makers because through their craftsmanship they can build a life.

Your purchase in our webshop or through one of our retailers means employment opportunities in places where it’s very much needed.

check our lucky tools

So much to tell

We could talk for hours. About what we experience, about how we make a difference, about the way our team works, and about the great craftsmanship that goes into our products. Click below and we’ll take you through A Beautiful Story.

Manifest

We believe in the power of stories. Because stories stay with you and do something to you. You can read our manifest here and find out how the stories come to life in our brand.

Read our manifest

How it started

Back to the year 2006. A silver factory in Nepal is in trouble. 12 silversmiths are left with no livelihood. Our founder knows these guys personally. The injustice of it won’t let her go. She completely changes her life and becomes an entrepreneur.

read her story here

How we make a difference

We are a social enterprise. Our social mission comes first. Of course, you need to make a profit to continue to exist. But money is a means, not a purpose.

read how we make impact

Our artisans

The manufacturing sector is volatile. Trade flows to the place with the lowest prices. But we have a long-term vision. We believe in equality, independence, and most of all in co-creation. We learn from each other. We grow together and make a difference.

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team & organization

Alone you go faster, together you go further. If we’ve learnt anything these past few years, that is it. You need many different talents to build a company. Especially in places where entrepreneurship isn’t necessarily logical. What connects us, are our values.

Meet the team of A Beautiful Story

Collection

Alone you go faster, together you go further. If we’ve learnt anything these past few years, that is it. You need many different talents to build a company. Especially in places where entrepreneurship isn’t necessarily logical. What connects us, are our values.

Shop our collection

All of us do not have equal talents, but all of us should have an equal opportunity to develop those talents.

John F. Kennedy

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