Fair trade

Sustainable Business

A Beautiful Story is committed to helping make the world a better place. This means that we are conscious of the impact we have on the world around us. Sometimes this is difficult, because our products are made in countries far away and then transported to us by plane. Not very sustainable… Nevertheless, we choose to do business this way, because our hearts lie with the people in developing countries, who have enormous talent and craftsmanship, but do not always get the chance to find their way to the international market. A Beautiful Story consciously chooses this to give others a chance. To learn a profession yourself and to be rewarded for it. The people who work in the workshops are paid and become financially independent so that they can also support their family. This is how our impact works. The beads used are fair trade certified, we use recycled silver and we closely monitor the working conditions in the workshops in Nepal. We now have a long-term relationship with these people. Our focus is on Fair Trade and creating opportunities for craftsmen and women in economically difficult situations. The other dilemmas that we encounter, such as the environmental impact, we try to solve as best we can. Keep reading to see some examples of how we do this: Responsible Printing: Any company requires a lot of paperwork, such as correspondence and promotional materials. We use digital alternatives as much as possible, but as true storytellers we sometimes also need physical materials to promote our brand. Think of leaflets for the products, materials for retailers, but also just the stationery at the office. We have everything printed on FSC certified paper (see www.fsc.org) with organic printing inks. We work with printing company Tesink (www.tesink.nl).

Displays

For our retailers, we create beautiful displays to showcase our products. All our suppliers know that our plastic is out of the question, and that all materials must be either biodegradable or recycled and thus get a second life. At the moment we work mainly with wood. All our displays are also made by a social workshop. Being Mindful at the Office Think before you print. Is it really necessary to print the text or can you read it on your screen? Double sided printing. If you do need to print something, use as little paper as possible. Use energy saving light bulbs. Put on a warm sweater instead of turning up the heat. This will also save you money! Choose healthy and organic products as much as possible at lunch. Cycle of use public transport: everyone cycles to work or uses publics transport when possible. And if we really need a car we use the carsharing service Greenwheels!

Being Mindful at the Office

  • Think before you print. Is it really necessary to print the text or can you read it on your screen?
  • Double sided printing. If you do need to print something, use as little paper as possible. 
  • Use energy saving light bulbs.
  • Put on a warm sweater instead of turning up the heat. This will also save you money!
  • Choose healthy and organic products as much as possible at lunch.
  • Cycle of use public transport: everyone cycles to work or uses publics transport when possible. And if we really need a car we use the carsharing service Greenwheels!